AFM Partners with Callo to Streamline Filmmaker Networking

The American Film Market has announced a partnership with indie creator platform Callo to rethink how networking operates during the event. Badge holders will receive access to Callo's operating system, designed to facilitate direct connections between filmmakers and industry decision-makers.

The integration aims to reduce friction in the traditional marketplace model by giving creators a structured way to identify and reach relevant buyers, financiers, and sales agents. Instead of relying solely on chance encounters or scheduled meetings, participants can use the platform to target their outreach more efficiently.

This move reflects a broader shift in film markets toward digital tools that extend networking beyond physical venues. By embedding a matchmaking layer into the AFM experience, organizers hope to increase deal flow and create more tangible opportunities for independent filmmakers seeking distribution and financing.

This brief draws on reporting from IndieWire.