Merrell and Sundance Collab Launch Three-Year Global Short Film Program

Outdoor brand Merrell and Sundance Collab have announced a three-year global storytelling program designed to support filmmakers worldwide. The initiative will commission original short films inspired by Merrell's "It Starts Outside" brand platform, providing resources and a platform for creators to develop new work.

The partnership extends beyond the storytelling program to include a formal collaboration with the 2027 Sundance Film Festival. This multi-faceted agreement aims to foster emerging talent and amplify diverse voices in short-form cinema across international markets.

By combining Merrell's global reach with Sundance's expertise in artist development, the program seeks to create a sustainable pipeline for short film production and exhibition. Filmmakers selected for the program will gain access to funding, mentorship, and distribution pathways through the Sundance ecosystem.

This brief draws on reporting from Sundance Institute.