Sundance Institute Names Tracy Brady Chief Marketing and Communications Officer

Sundance Institute has hired Tracy Brady as its chief marketing, brand and communications officer. The appointment arrives as the organization prepares for the first Sundance Film Festival in its new home of Boulder, Colorado, scheduled for January 2027 after leaving Park City, Utah.

Brady will oversee marketing strategy, brand development, and communications for the institute and its flagship festival. Her role is critical as the organization navigates the logistical and promotional challenges of relocating its signature event to a new city and venue ecosystem.

The move to Boulder represents a historic shift for the festival after decades in Utah. Brady's leadership will shape how the festival reintroduces itself to audiences, filmmakers, and industry partners in its new Rocky Mountain setting.

This brief draws on reporting from The Hollywood Reporter.