Sundance Institute Names Tracy Brady Marketing and Communications Chief Ahead of Festival Move
Tracy Brady joins as chief marketing, brand and communications officer to guide Sundance through its relocation from Park City to Boulder in 2027.
Shortfundly Desk · Boulder ·
Sundance Institute has appointed Tracy Brady as its new chief marketing, brand and communications officer. She will report directly to CEO David Linde and be based in Boulder, Colorado, where the Sundance Film Festival is set to relocate in 2027 after decades in Park City, Utah.
Brady steps into the role at a pivotal moment for the organization, which is managing a major geographic shift while maintaining its support for independent filmmakers and festival operations. Her responsibilities will include shaping the institute's brand strategy and communications across all programs.
The move to Boulder marks the first relocation in the festival's history, and Brady's leadership will be central to how Sundance presents its evolution to artists, audiences, and industry partners worldwide.
This brief draws on reporting from Variety.
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